Content marketing is the key to IT lead generation and online marketing success. It impacts most aspects of digital marketing, SEO and online engagement.
The problem is that even when you have the support, budget and talented content creators, content marketing can be tricky to get right.
Do you know the most effective ways to attract organic traffic with your content marketing strategies?
Read more to find out how to create a content marketing plan for increased lead generation and sales.
1. Keyword Research
It’s critical to create content based on specific keyword phrases related to IT lead generation for MSPs. The keywords should be relevant and use the terminology familiar to your target audience.
Remember that all search marketing depends on using effective, relevant keywords. Keyword research isn’t just a tool that increases your page ranking, it’s an insight into what your audience is looking for.
Keyword research targets the specific niches your audience searches for. It’s a rich source of market insights that can give you a competitive edge.
2. Create Content People Want
The content you create is the most important part of your content marketing campaign. Your content has to offer value to your potential customers. It should be information they can’t get anywhere else.
Content should provide practical resources and insights on how your prospects can address their challenges. When you create your content, avoid being salesy. Stick to pertinent information for your prospects.
Just give them the advice and in-depth information they need. Also, make it easy to scan by using headers, bullet points, and visuals.
3. Get Pages Considered by Google Quicker
Although you don’t have to include backlinks in your content, Google will consider your pages quicker if you have them. Keep in mind, not all backlinks are created equal. If you use them, they should be from authoritative and relevant websites.
Google notices your content through relevant keywords and the search intent of the queries. When Google considers ranking your pages, it also looks for engaging, meaningful content. By including authoritative backlinks, Google ranks your pages sooner.
4. Identify the Right Channels
Use deep research into your target audience’s interests, online behavior and demographics to decide which channels to publish your content. This makes sure it reaches the audience you need to attract leads for maximum ROI.
These channels include social media platforms, blog posts, guest blogs, email newsletters, and your website. The goal of your content marketing plan is to help your prospects through all stages of the buyers’ journey. You can do this by offering them help and reminders along the way with email newsletters, downloadable educational content, and CTAs.
Let Your Content Do Its Thing
Engaging and interacting with your audience where they hang out is the key to building trusting relationships that drive IT lead generation. As your audience downloads available content, clicks on your CTAs and engages you on social media, you might be tempted to contact them before they’re ready.
Let your content work for you. Give your audience time to enjoy and benefit from your content. If they haven’t reached out to you in a week or so, follow up and ask if they’d like more information.
By following these SEO tips for lead generation, you’ll increase sales and ROI.