When it comes to IT marketing, there’s no better way to generate leads than by word-of-mouth. Your happy customers are the best form of marketing.
The way your customers share their experiences is different from just having a face-to-face conversation with someone. It’s changed from personal conversations to internet communities and customer reviews.
It’s easier for your customers to put their opinions and experiences online. These are more influential to your MSP business than any other form of marketing.
What Is Word-of-Mouth Marketing?
Word-of-mouth marketing (WOMM) is a component of your other IT marketing strategies. It’s an ongoing process of collecting recommendations, referrals, reviews, and testimonials from your customers.
WOMM empowers your customers to share their positive experiences about your services. There are many possible ways that sharing opinions happen.
It can be in online forums, social media, bulletin board postings, chat rooms, review sites, blog comments, and webpage review forms.
Types of WOMM
You know that trust is important for building successful relationships with your audience. They avoid companies they don’t trust or believe in.
The same is true of word-of-mouth marketing. Customers trust the recommendations made by their peers. Most word-of-mouth takes place using the following methods:
- Social Media – social media platforms like Facebook, Twitter, Instagram, Pinterest, and YouTube are very persuasive to consumers. Your buyers trust the opinions of their social networking connections, which are influential in their buying decisions.
- Smartphones – Everyone carries smartphones. They can use their phones to review services, make social media posts, reply to texts and messages and send emails. Users can give or read word-of-mouth reviews at any time.
- Buzz marketing – word-of-mouth also involves spreading the word about your products and services. Social networking sites have such a massive audience; they can drive your buzz marketing efforts. The challenge is sticking to your target audience for generating leads.
Encourage User-Generated Content
Get your IT marketing onboard with WOMM. Encourage your customers to write reviews and testimonials for your products and services. Ask them to post on social media if they’re happy with your business. This creates the buzz that you want for your services.