Every managed services marketing team has different goals and different budgets. Whether you want to boost your sales, brand awareness or engage your current customers, it’s important to use digital marketing tools even if you’re on a shoestring budget.
Are you leveraging the free marketing tools available for the highest return on your investment (ROI)?
Here are a few marketing strategies that yield results for small businesses. Your marketing team can use them to build your brand’s web presence and strengthen your online message. All you need is creativity and helpful tools to automate your content strategies.
Do you realize the power your website can have on your marketing success? It’s the place prospects go when they’re searching for an MSP. They look on your website for customer testimonials and reviews. They also hope to get a sense of your company culture and brand reputation.
For these reasons, it’s important to attract your target audience to your website through engagement on your blog and social media channels. These free content marketing strategies engage your audience and drive them to your website. Of course, this only works if your audience can find your website. This is where SEO comes into play
Your managed services marketing goal should be to make it to the first page of search engine results. The problem with many business websites is that prospects don’t find them because they don’t look past the first page of results when they make a query.
It’s vital for you to implement the best SEO practices to improve your Google ranking. Keep in mind that Google is always updating its algorithm, so you need to make sure to optimize your website for mobile, avoid duplicate content, build backlinks from authoritative sites and publish high-quality, relevant content on your blog and website.
Another important part of SEO is incorporating keyword phrases into your content. Your audience puts these phrases into the search box. If you don’t include these keywords, your audience won’t find you.
When it comes to effective marketing, you can’t beat email. Are you aware that 81 percent of small businesses relying on email marketing as their primary customer acquisition strategy and 80 percent for retaining customers? You can’t ignore the power of email for engaging your audience and increasing conversions.
Just like your website and blog, your emails should offer your readers with helpful, creative content.
Connect with Well-Established Industry Leaders
Connecting with well-known MSP leaders can help you market your business. When you contact influencers who already have a large niche audience, offer them incentives to help you build your brand. If you’re able to build an influencer campaign, it can increase your ROI. In fact, the Digital Marketing Institute reports that 49 percent of sales are made because of influencer recommendations.
Keep It Creative
You don’t need a big budget for your managed services marketing to be noticed online. You just need to be creative with your content. If you use the right SEO and content marketing strategies, you’ll walk away with more sales, a loyal audience, and better brand awareness.