If you’re in charge of email marketing for your MSP company, you know how frustrating it can be to have your subscribers stop engaging. Maybe you thought they were ready to purchase, or you spent the time to build a trusting relationship only to have them become dead subscribers.
So, what can you do to bring them back into the fold? The following tips can help bring your email contacts back to life.
- Identify Your “No Opens”
Once you identify the subscribers who’ve fallen by the wayside, you can send emails only to them. Send re-engagement messages that give them a nudge to become active again. This lets them know you’re concerned about them, and you’d like to reconnect.
- Make It Easy for Them
When you create your MSP company email, make it simple for them to take action. You can even include exclusive rewards or discounts to lure them back.
- Understand the Relationship Status
You might think you had a great relationship with your contact, but is that really the case? Understanding the relationship status helps you decide whether you should pursue your contact or not.
Create a survey to find out what your contact really thinks about your business relationship. You can also offer a gift card or other reward for filling out the survey. This gives your contact a way to re-engage with you.
If you don’t get a response, then you could have misunderstood the relationship. Sometimes, it’s better to let your dead contacts go.
- Start Building the Relationship Again
If you get a response from the survey, you can start rebuilding your relationship again. Instead of sending emails focusing on purchasing, send relevant, useful content. This is how you started your relationship, so it’s a great way to re-engage your contact.
Slow and Steady
It’s tempting to keep sending emails to re-engage your MSP company contacts, but sometimes it can be too much. If you don’t get an immediate response after using these four email tips, it’s time to take it slow. Let some time pass before you contact them again.