Your MSP business has a website–if it doesn’t, how you remain operational must have some unknown mechanism; at least considering the modern business environment! At any rate, when it comes to your site, there are metrics which demonstrate effective performance.
Bounce rate refers to how many visitors linger, and how many hit your site, then quickly move on or “bounce”. <a href=”https://www.gorocketfuel.com/the-rocket-blog/whats-the-average-bounce-rate-in-google-analytics/”>The average rate is around 50%</a>. If you’re not there, you should get there. If you are there, ways to improve still exist. Consider these tips:
Your Site’s Loading Speed Must Be Optimal
An MSP business is in an industry that prides itself on being cutting-edge. If you’ve got a slow-loading site, you’re communicating incompetence to potential clientele. Devote all resources feasible toward enhancing website speed to its most operational optimal point. This will decrease bounce rate.
Craft Enhanced Headlines
The better the headlines, the greater the likelihood people will stick around. Enhance your headlines by researching the target market, researching keywords, and working with SEO agencies specializing in MSPs. Such groups have greater access to more relevant data at a moment’s notice and can save you costly trial-and-error.
Banish Clickbait and Pop-Ups and Communicate Clearly
You don’t like clickbait and pop-ups. Who does? It’s a wonder the industry retains a bottom line; you’d think people would figure out part of the associated traffic was synthetic and knock it off. At any rate, get that off your site. If you can’t, it’s worthwhile to develop some additional income strategy affording you the option.
Also, ensure you communicate who you are and what you’re about as clearly as possible. Succinctness in initial exposition is key. You can put links to more in-depth explanations on your site; put good headlines in those links.
Reducing Bounce Rate
Your MSP business will likely see a marked reduction in bounce-rate through a careful approach including tactics outlined here. In brief, cut clickbait, craft good headlines, and ensure swift loading.