MSP marketing needs to be as cutting edge as the tech solutions an MSP provides. While Artificial Intelligence, or AI, has been exceptionally rudimentary for many years, as of 2020, it is becoming quite viable in terms of advertisement. Things like machine learning have begun to produce viable outcomes in automation, and these can be key to success for your business.
Certainly, AI has a futuristic element to it, but when application of this tech is organized around best practices as advised by SEO agencies or other marketing groups who aim services at MSPs, notable return on investment (ROI) can be achieved. Here are three ways AI combined with MSP marketing strategies produces ROI:
Giving Customers Swifter, More Qualitative Experiences with Your MSP
Marketing should have that “futuristic” feeling. Have you seen “chat box” windows pop up on websites recently? This is one way AI is being leveraged toward enhancing customer experience. As soon as they visit a website, they get a friendly notification.
That notification usually has in the “avatar” field a picture of someone who is amenable to the common demographic visiting a given site. Customers can interact with the chatbot AI, getting a lot of “basic” things covered before the chatbot either immediately resolves customer issues, or gets them to someone who can. Prospective clients don’t have to spend hours combing through a website or waiting on a phone line, and you don’t have to take a bunch of calls that could have been resolved with a chatbot message.
Leveraging AI into CRM Incorporating Automation
Customer relationship monitoring software, or CRM, helps you categorize both leads and customers in the most appropriate way. Additionally, such software makes it so you can automate outreach. For example, if, statistically, you saw customers upgrade with you after four months of service, then automation could be programmed to remind customers of available options at that time, compounding the likelihood of conversion to new services.
CRM can do this through automation alone, coupling that with an AI further increases how successful such solutions could be. Consultation through SEO agencies and other tech marketing groups can help you maximize these technological options.
Better Management of Leads at Reduced Expense
If you’re not incorporating CRM or AIs into the management of your technology, then you’ve got to have employees check in on customers regularly, and oftentimes this “footwork” ends up going nowhere. Automation and AI help filter leads out that would be a waste of time to pursue.
Incorporating AI into Operations
MSP marketing should be fortified with the latest technology solutions on the market. CRM and AI are quite recommendable. AI specifically can help you reduce lead management cost, maximize automation, and increase positive experiences of customers engaging with your business.