Your MSP business will be better suited for success in terms of marketing outreach if it considers how clients will perceive operations, and how to optimize. Ultimately, your goal is a positive outcome. Consider these tips:
- Get off the script
- Make a good first impression
- Ensure waiting times are low
Get Off the Script
Don’t allow your MSP business to become rooted in a call flow or pitch script that is evident to clientele. Nobody likes to feel like they’re just a number. When it seems like you’re reading from a script, this is not conducive to prospect conversion. That’s not to say you should totally eliminate any kind of sales flow, but it is to say that you must be interactive with clientele and use such flows as reference points rather than content icons.
Make a Good First Impression
First impressions are incredibly important. Unless you’ve radically changed on a second meeting such that the first is forgotten, that initial impression is going to end up defining how prospects think about your MSP going forward. You don’t want to lean on those who don’t have experience dealing with customers for their first interaction with your company. Those who answer phones, open doors, and meet clients need to be good with people. Additionally, you need to do what you say and say what you do.
Ensure Waiting Times Are Low
Nobody likes to wait. Sometimes it can’t be helped, but oftentimes it can. Websites represent you, as do other online content materials designed for marketing and available on varying devices. Ensure your websites don’t take a long time to load. Ensure clients who visit your location are quickly seen to and that they don’t wait on the phone unless there is no other possible alternative. Additionally, ensure once you’ve converted clients that you maintain low wait times.
Ensure your MSP business doesn’t limit itself with a script, makes good first impressions, and has low wait-times. Make a positive impact on prospects, as well as existing clients.