IT marketing effectiveness demands you keep comprehensive data concerning your clients. When are they most likely to check their email? What kind of data are they working with? How often do they seek new IT support?
There are many questions worth asking, three considerable ones as pertain to marketing strategy will be briefly explored here:
Are You Reaching a Real Market with What You Do?
IT marketing needs to be aimed at real potential clientele in your most effective area of influence. Remote service provision is certainly an option, but starting out, courting closer clients is certainly advisable.
Data will help you identify what sort of market you’re working with, and so help you inform marketing. Ask whether you’re designing marketing that reflects the reality of who you reach, or if your marketing is built around an ideal market that isn’t nearby.
Is Marketing Strategy Properly Communicating Loss-Deferral and Value?
Many people are more afraid of losing what they have than seeking continual gain. Marketing built around information and statistics which help you show that you can prevent loss has a high degree of effectiveness. Also, show what value you bring, and again use real data to solidify your case. If possible, collect it from existing clientele.
What Strategies Do Competitors Use and Can These Strategies Be Incorporated?
Competitors aren’t always using techniques you can. Some are, though, and sometimes, what they’re doing is something that you really should consider. Keep an eye on how competitors advertise themselves and incorporate effective techniques that match your MSP’s values.
Answering Critical Questions
IT marketing should use known effective techniques as acquired from competitors, properly communicate loss-deferral and value to clients, and build outreach around data specifying a definite reachable market. Ask the right questions and you can find where MSP’s outreach strategy could be improved.
