It’s important that your MSP marketing team have a strategy for producing content that’s optimised for search. That doesn’t mean create content around a string of keywords. Instead, identify what your target audience needs and build your keywords around their pain points. This is the most effective method of content ideation.
What Is Content Ideation?
Content ideation is the process of finding creative ideas for writing informational content for your marketing efforts. You gather ideas for your blog and website content through an understanding of your prospects pain points or challenges.
Is Your Content Relevant to Customer Needs?
When you think about writing content, your topics should resonate with your audience. You might think, that’s easier said than done. But, there are strategies you can use for content ideation.
Before writing anything, make sure you understand your audience so you can come up with targeted content ideas. Creating content begins with finding out the questions your audience is asking so you can optimise for search engines.
Helpful content, SEO and audience engagement are the ingredients needed for increasing organic traffic and attract leads.
Why It’s Important for Content to Focus on Customer Problems
Your MSP marketing plan involves trying to improve your outreach to your audience, as well as coming up with new and engaging content. This takes a lot of time and effort, but it’s worth it when your customer base starts growing.
The way to improve customer engagement is to identify their pain points. What do they need from your services?
So, how do you gain insight into your audience’s true problems?
The outdated method of writing content to reach customers was to make a keyword list and write based on the words. Today, the goal is to write content based on pain points, which allows you to stay ahead of the changing demands of your prospects.
Here are suggestions on how you can determine what they need, why they need it and what you can do about it:
- Analyse customer complaints.
- Meet with your customer service, marketing, and sales departments for inside information about your customers. These people interact with customers on a daily basis, talking to them about their issues and their biggest challenges.
- Determine which of your services attract the most prospects.
- Ask your customers to answer surveys or give feedback about your business.
- Communicate with your prospects. Talk about what their challenges are, and what they hope to get out of your services.
Once you’ve gathered all the information about customer challenges, you’ll have steady ideas for content you can write. Because your content offers solutions to your target audience, it builds trust and value. Once you develop trusting relationships, continue to offer valuable insights that show a sincere interest in your prospects’ problems.
Businesses that don’t focus on customer discovery and content brainstorming fall behind the competition in traffic, page ranking and sales. This is why it’s crucial that your MSP marketing strategies identify your customers’ pain points.