MSP company marketing costs are necessarily going to be high. If you haven’t done appropriate research, you really could throw necessary resources at a problem and see no positive result.
Tips to Facilitate Research
To experience ROI, you must maximize resources through research. Consider the following tips:
Qualitative and Quantitative Investigation
If you’re going to effectively reach the most qualified candidates for your MSP company, research carefully prior to new product launch or on-boarding new service protocols. Quantitative research internally and qualitative research in the field are necessary steps.
Identifying and Answering the Right Questions
Figure out questions to answer and go about answering them. Don’t forget information that’s already available to you. Your local chamber of commerce can be a gold mine, so can the internet and many government resources available there.
Interpretation of Data and Co-Opting Clients
Ensure whatever data you’re able to acquire is properly interpreted in light of your specific situation–general information may over or under-represent your MSP. Additionally, conduct internal research pertaining to existing clients. Surveys, incentivized reviews, and referral programs can help acquire more clients, buff up marketing, and provide you valuable data.
Employing the Services of Known Marketing Professionals
Another good tactic is working with an SEO group or marketing professionals who have made it their specific core prerogative to enable tech companies such as your own. Also, determine what local economies look like and what prospects are likely to be able to afford.
Also, learn what competitors are doing and how you can outclass them in products or services. Combine all this information into an informed marketing strategy for your operation.
Market Research Facilitates Conversion
Your MSP company should work with known marketing professionals, properly interpret data, co-opt clients into the research process, identify and answer the right questions, and conduct research both qualitative and quantitative. Such tactics will prepare your MSP to most effectively convert clients.