MSP technology must remain as cutting edge as possible on a continuous basis. Many businesses seek to hit a level of sustainable forward motion and “coast” from there. This is a very poor strategy for an MSP. Working with IT providers and professionals to maintain systems requires knowledge of the trends, and continual application of that knowledge. Moore’s Law has identified a doubling of computational technology at intervals that average about 18 months. If you’re still not convinced, following are several considerable consequences which your business may experience if it seeks to reach an unattainable stasis in service provision, rather than developing forward as the trends transition. Negative consequences can include:
- Falling behind
- Becoming increasingly irrelevant
- Being unable to follow through on opportunities
- An increasing dissolution of organization
- The looming threat of obscurity
MSP technology solutions which are not acutely aware of the market will reach a point where they are too far behind to do any good. The more you fall behind as a tech company, the less relevant you become. This was addressed briefly in the opening of this writing, but consider: where are television repairmen today? The guys who used to work on vacuum-tube televisions are out of a job, unless they worked on diversifying their business in an expansionary way that began to include flat-screen TVs. A television repair business that started in 1995 may have had legs through 2005, but by 2018 it is surely only a curiosity employed by those looking to maintain antiquated tech.
Becoming Increasingly Irrelevant
The TV repairman from 1995 will find business continues to fade away and dry up until he can no longer keep the doors of his repair shop open. The MSP who does not upgrade past servers to desktops to laptops to internet provision to cloud computing solutions will find itself caught in a pool of clients that diminishes continuously until it has dried up entirely.
Being Unable to Follow Through on Opportunities
The less you are able to do, the less desirable you are going to be to clients. Opportunities that you could take before will be unattainable going forward. Imagine a new client in development that could use the services you provided just five years ago, but also has a pressing need to employ IoT, cloud, and edge computing techniques. If your tech advancement stopped at managing internet and intranet networks as they exist within an organization, though you’ve got the necessary resources and intelligence to answer to the needs of the client, they are unlikely to choose you because they will feel your services are not properly sufficient for the needs of their business going forward. As a result, that opportunity disappears— and more go away as you continue to avoid upgrading.
An Increasing Dissolution of Organization
Part of technology’s appeal is its ability to expand organizational ability among varying organizations. If your business does not have the ability to provide such organization, it’s a safe bet that internally there is likewise a dearth of this necessary component. Cloud computing, IoT, and all the many things associated with these make organizing operations simpler than they have been. Simplification in terms of organization leads to increased productivity. Naturally, the clients you look to convert will be seeking organization. If they can’t see you capitalizing on the organization they seek, why would they employ you? And if you continue to remain behind, how can you attain the organization necessary for relevancy?
The Looming Threat of Obscurity
Floppy disks and floppy drives are irrelevant, companies focused exclusively on their repair are obscure and defunct. It’s the same for vacuum televisions, VHS tapes, and VCRs. Even CDs are going the way of the dodo. DVDs and DVD players are on their way out, as technology progresses. If your MSP doesn’t keep in step, it will face the fate of these antiquated systems.
MSP technology businesses have an integral need to maintain relevancy; therefore, it is in your best interest to do everything you can to stay ahead of the curve in terms of tech support, provision, and organizational design.