MSPs must be aware of common IT security mistakes in order to compete with other managed service providers. While MSPs have the opportunity to thrive, failure to stand out from the pack can lead to getting lost in the shuffle. Firms that don’t prioritize cybersecurity as an offering to clients run the risk of becoming irrelevant, while those that do will gain a competitive edge.
Failing to Warn Small Businesses
Small businesses are most at risk of suffering a cyber-attack due to being the most targeted. Without appropriate IT security solutions, these SMBs can end up spending tens of thousands of dollars to recover lost data from an attack. About 60 percent of these companies fold after a breach because they didn’t take the necessary proactive steps to defend themselves against hackers. As an MSP you cannot afford to watch clients get destroyed or they may point the finger at your firm.
Traditional forms of protection such as antivirus software aren’t enough to stop today’s hackers. It takes a combination of several layers of security to keep attackers from penetrating your network. Technology itself is only one factor. MSPs but rise up as experts to complete the puzzle. Using several security layers is the answer to minimizing breach concerns, which may involve some or all the following solutions:
- Encryption for logins
- Multifactor authentication
- Virtual servers
- Hardware and software firewalls
- Strict access policies
- Website and application blacklisting
Additionally, you must provide clients with a way to train their employees to spot suspicious emails. Phishing schemes through emails are among the easiest ways hackers can breach systems. All it takes to infect a network with ransomware is for an attacker to develop a trusting relationship with a business employee over several months. Then when the naive employee least expects it, the attacker sends a malicious link.
How MSPs Should Promote Cybersecurity
The combination of technology, expertise, and execution of cybersecurity strategies is the key to protecting clients from breaches and unwanted network visitors. Whatever your firm lacks in resources can be made up through developing partnerships with cybersecurity providers. You can ease your clients into advanced data protection by educating them on vulnerabilities within their own systems. From there you can show them the available options for developing multi-layered security.
MSPs compete based on technology, expertise, and processes. So why not have the widest range of services possible? One key is choosing the right partners that can supplement your core offerings. Another factor to closing more deals involving cybersecurity is to communicate with clients on a level they understand by eliminating technical jargon from the equation.
Businesses that depend on outsourced IT security expect MSPs to protect them from breaches. You can expand your opportunities with clients by showing concern for their business survival in plain English. Be sure to choose MSP partners that have proven expertise in cybersecurity and know how to communicate the dangers and solutions in simple terms.