Your MSP business needs to be prepared for scaling out; it’s not something to do on a whim. You need to know what objectives must be hit, you need to have the flexibility to adjust your strategy, you need to have an effective monetary cushion to catch you when things go awry, and the list of considerations goes on. So, before leaping into this fray, take a solid look at your operation and ensure you’re properly prepared. Several considerations include:
A Strong Foundation
It’s integral that your MSP business conducts any expansion from a position of sustainable security. If you’ve got to cut off a new division because it isn’t working how intended, that shouldn’t pull the rug out from under your operation. Becoming solid involves having core clients and well-established services continuously yielding profitable increase which organically demands expansion.
Underpromise, Overdeliver, and Fix Issues Immediately
Let’s say you sell your services to a client at 50% of your actual service capacity. Now, say, you serve them at 75%. They think you’re giving them special treatment. Also, you’ve got an additional quotient of service delivery which allows you to overcome issues when they develop. Ensure any issues internally with your business or which arise among clients are swiftly resolved. This maintains loyalty in clientele; something necessary to facilitate a foundation requisite to expansion.
An Operational Model Based on and Tailored to the Client
Design your operational model around the core needs of your target clientele as expressed by those customers you’ve actually converted to your products and services. When your operational model is based on and tailored to the client, it’s going to be more valuable to them ideally and actually.
Scaling out will be necessary eventually; ensure you’re prepared. An MSP business that expands from a strong foundation, designs operations around and tailored to clients and delivers more than clients expect is poised for successful expansion.