A Corporate “Neighborhood Watch”
IT marketing requires professionalism for many reasons. But modern culture seems to have forgotten the importance of professional ethics in many ways. Today, it almost seems as though certain aspects of society don’t understand what it means to be responsible in the workplace. You’ve got to be careful this undercurrent aspect of modernity doesn’t negatively impact your bottom line.
Marketing is especially expensive, and though it can have a very good ROI ratio, it can also have little to no return whatsoever. It’s a field that requires deft skill and discipline for maximum effectiveness. To that end, you must:
• Stop small fires before they start
• Nip weeds in the bud
• Generally: keep broken windows from characterizing your marketing neighborhood
Here’s what that means. In a given neighborhood, if a window is broken on a property and it isn’t fixed, that’s like a “steal from here!” beacon to any would-be hoodlums. They realize that there is opportunity for theft, and there won’t be recriminations. Especially if such a broken window remains on a property for a long period of time, there will definitely be an increased likelihood of break-ins.
In your businesses, if one employee is not professional in some small way, that will have a “trickle down” effect to the rest of the team. Say they come in with sloppy clothes when it’s a day that requires marketing personnel be dressed to the nines. Well, other employees will follow suit. It may not even be malicious. The mentality will be something to the effect of: “Well… Johnson did it. Why can’t I do it?”
If there is poor performance that goes unchecked, other employees will take a tack that likewise returns poor performance. Look, nobody wants to work in marketing— or at least very few— because they’re passionate about the field. It takes a special kind of individual to have an inhering love for marketing. Most like one part or another, but not the whole “kit and caboodle,” as the saying goes.
They may like interacting with potential clients, or making graphic art pictures, or designing ad campaigns. But then they dislike the distribution of advertisement, or the paperwork which follows a marketing strategy’s finalization, or any number of things. Even the most passionate marketeers must necessarily deal with aspects of the occupation which are less than desirable. It’s human nature to eschew that which is disliked. That’s why people don’t like working out, but they do like eating fast food. Kids don’t like vegetables— in short: nobody likes what’s good for them! You mustn’t tolerate low performance, insubordination, bad habits, etcetera. If you do, your IT marketing team will see an increase in such behavior.
But here’s the kicker— are you ready? Professionalism starts with you. And that is not easy, no matter how passionate you are. You are setting an example if you’re leading a team of marketeers toward success. That means you’ve got to:
• Show up early to work and leave late.
• You’ve got to wear clothes that are properly ironed and washed.
• You have to shave, wash regularly, make sure your hair is combed.
• You must make every effort to be above reproach.
Obviously, you can’t do this perfectly, but if they can see your attitude, then that will help trickle down as well.
They say you “can’t fix stupid.” Also, you can’t force employees to have good attitudes. But you can give someone the tools they need to acquire the proper attitude on their own, and one of the best ways to do this is to lead by example. Additionally, someone who isn’t the sharpest tool in the shed can be sharpened— it just requires putting that tool to work in an area where that tool is suited. Forrest Gump never would have been good at giving orders on a battlefield, but he sure could heft an injured man and run like the wind. He wasn’t a diplomat, but he sure could play ping-pong. And he wasn’t a real person, but he sure serves as an excellent object example for this piece of writing! So, lead by example and don’t tolerate underhanded work. This will help your IT marketing exploits maximize profitable returns.