Whether you like it or not, your MSP business has competitors. Some are friendly while some are downright enemies and they are determined to kill your IT business. With regards to dealing with a nemesis, the original Star Wars trilogy featured a talented bounty hunter, Boba Fett who was hired by Darth Vader to capture Luke. He was permitted to use any methods if Boba brings his captives alive to the Sith Lord.
These lurking enemies of your MSP business are just like Boba Fett; they use every tactic they know and that includes dirty tricks. They could be spreading bad word or gossip about your company or they could mark down their own products and services in an attempt to steal your market share and current clients.
So how do you deal with such aggressive competition? Will you resolve it by fighting fire with fire? We do not want you to get burned or worse, fall to the dark side, so here are some pointers to live by when dealing with business enemies.
Do not take things personally
The way you react to attacks is important in the dynamics of your MSP business. If you allow emotions to take control, your business could head to the perilous grounds of lost revenues, terrible decisions, and foolish strategies. These are places you would want to steer your ship from. Business is business and your competitors can do whatever they want with their business. You just can’t take these things personally even if they seem personal in their motives or ways. Keep a levelheaded attitude and concentrate instead on your solutions and how you can improve your IT services.
Revenge should not be the force that drives your business. It is essential that you remain professional and just shake off any trash talks about you or your company. The key is not to become angry but be the bigger person. Eventually, these things die down and the example you set will show that none of them are true. Competitors who usually put so much effort into ruining their competition do not make their service as a priority. Hence, you just need to focus on the quality of your services and how you can help your clients. If they happen to steal some of your customers, your customers will soon realize their mistake and come back to your reliable company.
Be on the Defense
Be on your guard. Your enemies may have failed in thwarting your business, expect them to come back. Plan for it and be ready for it.
The Take Away
Trials and business enemies can make your MSP business become stronger and wiser. Though you would rather have none of it, competition would always be there. The critical part is to see it as a challenge and not as a burden; because when you take them as a challenge, you can respond to their attacks cleverly and even deflect them easily. Boba Fett may have been a rotten villain in the Star Wars saga who gets the job done, but in the end, he was eaten alive by the Sarlacc and good won!