Your MSP business is most likely going to be interacted with via website. Think about it: when you need to find something, you Google it, then click on the site. Accordingly, yours needs to look good. But the website management tactics of yesteryear aren’t as effective today as they used to be. Things have changed.
Optimizing Your Site
Essentially, you need to be continuously updating your website. The best strategy is to keep things updated regularly, using tactics such as the following to keep your site relevant:
Ensure Pages Are SEO-Friendly and Optimized for Mobile Interaction
Your MSP business needs to be primed for Search Engine Optimization (SEO). Titles, keywords, links, location, and usefulness of content are all key factors of SEO-friendliness. Additionally, it turns out in 2019 and going forward, mobile web interaction is and likely will be statistically greater than other interaction methods. So, your website’s design should focus on this reality.
Establishing White Space and “Skimmable” Content
White space is exactly what it sounds like: space clear of content which breaks up text. People don’t want to read big long blocks of text; they’ll click away. Mentally digestible chunks of content are a better way to go. Essentially, someone should be able to skim titles and overall content of your varying blog posts and get the gist of what you’re saying. This will likely produce increased engagement.
Comprehensive CTAs and Ease of Navigation
Calls-to-action (CTAs) need to be all over your page. They shouldn’t be obsequious, and they should be appropriate to the content they act as a sort of metaphysical punctuation. One CTA isn’t enough. Get CTAs on landing pages, across varying blog content and wherever it makes the most sense. Also, CTAs need not push for conversion. A CTA might only invite a prospective client to give you their email address. Tier CTAs appropriately for best results.
Branding Consistency, Images, Videos
Your brand needs to be consistently portrayed across your website and going forward. If you really want to get an idea of consistent branding, think of the mustachioed gentleman on the Pringles can or McDonald’s iconic “M”. These logos have remained relatively constant over many decades. In images and videos, be consistent in matching core brand values and balancing visual content with SEO thresholds. People like videos and pictures.
Effective Websites Strengthen Your MSP
Your MSP business needs to have a solid website. When your branding is consistent, you’ve got interesting videos, engaging images, comprehensive CTAs, easily-navigable content, white space, “skimmable” content, SEO-friendly design, and mobile optimization, your website will be primed for greatest effectiveness. Consider where your pages are at now, and how you might enhance them.
