Managed services marketing requires careful preparation, strategy, and cost maximization. You need to pinch every penny as hard as you can. A great way to maximize the value of your marketing dollar is to repurpose old content. Considerable advantages of such a tactic include:
You Can Double-Down on SEO
A managed services marketing campaign with strong repurposing puts the same information on the web again, which enhances its SEO “weight”. You’ll see higher SERPs (Search Engine Results Pages), and previously posted content may be viewed again incidentally.
It’s a Lot Easier to Create
With content that is being put to use again, you don’t have to exercise the same creative muscles. The same principles are predominating in Hollywood, that’s why everything is either getting sequels or a soft reboot. They already have an established successful product which is guaranteed to make money initially, allowing the motion picture show-biz machine to keep chugging right along.
While this may be questionable in terms of artistic quality, in terms of marketing, it’s downright genius. You can even acquire more data pertaining to content effectiveness, helping you identify where better avenues of approach may be.
Expansion of Content Value
Between ease of creation, metric enhancement (as well as expansion), and a larger SEO footprint, there’s much more value in content that has been repurposed. It’s sort of an esoteric kind of recycling, if you will.
In truth, if you don’t put previously established successful means of outreach to use, it’s like you’re just littering the web with digital trash. Think of this: if a search always brings old content to the top of SERPs, that can look bad for your business if it hasn’t been repurposed.
A managed services marketing campaign utilizing repurposed content expands content value, facilitates ease in creation of new marketing, and gives you a stronger SEO profile. If you have yet to repurpose, it’s certainly worth considering.