Ravi Jain

Don’t Be Faceless Your MSP business should strive to be one that’s accessible and has a human “face” to it. Many tech people aren’t very socially active, and so avoid this…

When your MSP company allows professionalism to define search engine optimization (SEO), that’s going to help you get better results more quickly and cost-effectively. It’s the prerogative of SEO groups dealing with…

An MSP marketing campaign that segments clients is going to make things easier on everyone. If you’re unfamiliar, marketing segmentation essentially divides contacts, leads, and clients into different groups. CRM (Customer…

Social media is pervasive and all-encompassing in today’s world. It’s on smartphones, laptops, tablets, and can even interface with groceries. Picked up a Chiquita banana recently? You’ll see a Snapchat…

An MSP company would do well to court personalization techniques in marketing outreach, but there’s a balance. People don’t want to feel like they’ve been stalked, or that their private life has…

You will keep your MSP business clients around longer if they’re legitimately happy with the products and services you provide. However, determining a client’s level of satisfaction isn’t always easy. Oftentimes,…

You need to take social media presence into account if you want your MSP company to be relevant and competitively viable in today’s digital market. There are best practices to…

The Value of a Strong Reputation An MSP business needs to establish a search engine optimization (SEO) reputation that’s positive and maintained. Overt time, previously effective tactics will decline as new developments…

An MSP company is likely going to get a lot of traffic through search engines. People in businesses with technology needs are tasked with finding solutions, they immediately turn to a search…

Your MSP business has to remain technologically fluent not only in terms of hardware and software, but social trends. In the 1940s, everyone on the subway had newspapers. Today, they’ve all got…