As a CIO or other MSP manager, do you think you are getting the most out of your MSP marketing plans? Whether you answered “yes” or “no” to that question is irrelevant. Why? Because you probably aren’t thinking about it the right way. It might surprise you to know that you can boost your marketing by utilizing IT… and the way to go about that is through analytics.
Here’s the deal: IT and analytics have gone hand in hand for a long time, but IT hasn’t actually been applying analytics in the best way possible. When you start to apply it that way, new opportunities for both your IT department and your entire business are now within reach.
Applying Analytics Helps to Improve Operations Across the Board
You probably know that applying analytics has been a priority for CIOs and for businesses in general for several years now. Analytics can be applied to all types of business functions including HR, finance, and marketing. It’s true that IT has been a prime force to help these areas thrive. However, it hasn’t totally been doing that in all areas of a business’s operations. What does this mean? It means you are probably missing a big opportunity.
The Benefits of Pairing IT and Analytics
There is a ton of ways that the IT department can use analytics in a way to improve everything across the board, from your MSP marketing to your IT department as a whole. These benefits include:
- Showing your entire business that analytics have value
- Opening the door to new opportunities and technologies
- Improving operations and processes
Analytics is Changing, So Take Advantage of It
Another good point to make is that the way we both do and utilize analytics is changing. However, this is another excellent opportunity for you, as a CIO, to take advantage of this change.
In the world of analytics, there have been four different eras, dating back to the 1970s. Today, we are entering what is known as the fourth era of analytics or Analytics 4.0. You are certainly familiar with Analytics 3.0, which began around 2013. What was Analytics 3.0 all about? Big data. Companies widely used this data for the first time ever, and analytics as a whole became extremely important to business. You can even go back to the first era of analytics and you can see that we still benefit from Analytics 1.0.
Now, with Analytics 4.0, which is called the “Automation Era,” it is proposed that companies are actually going to use analytics to automate decisions and tasks company-wide. Here’s an example, and it’s no surprise: Facebook. Currently, Facebook has the equivalent of one network engineer per 25,000 servers. If this sounds like a lot, it is. Why? Because a typical IT company has a one network engineer per every 200 servers on average. How does Facebook do it? Analytics.
Humans and Automation Analytics – How Does It Work?
So, how are you going to use Analytics 4.0? Well, remember, this is all about automation, so the focus here is no longer going to be on actually performing tasks. Instead, smart machines are going to need the help of smart humans, and vice versa. In other words, with Analytics 4.0, humans and machines are working hand in hand.
Let’s look at it from an IT perspective. With this new way of doing things, the IT department could help to automatically generate code or help to monitor the performance of the systems that are automated. Basically, this means letting machines do what they do best and letting humans doing what they do best.
So, are you ready for Analytics 4.0? Keep your eyes open. This could literally be the opportunity you are looking for with every part of your business from human resources and MSP marketing to IT and accounting.