Your managed services marketing plan must be suited to your unique business, target clients and brand. Digital marketing has emerged as an incredibly important means of connecting with new clients. If you are incapable of leveraging the web, you will lose out on a considerable number of clients. However, any old digital marketing push will not suffice. Let’s take a look at the must-haves for your company’s marketing strategy:
Always Consider the Client’s Perspective
Though it is difficult to shift viewpoints, doing so is essential to serving your customers so they keep coming back for even more services. Take some time to determine how your current prospects interact with your company. Mind all the touch points from the landing pages to calls to action, data inputs, the length of time between communications and beyond. Above all, you must minimise the amount of time customers have to wait for a response from your business.
Create a Single View of Clients
Ideally, you will be able to connect to a platform that connects all customers on a screen. This viewpoint will help you make the most of your data. The prudent use of data in your managed services marketing efforts ultimately boosts conversions.
Identify Your Success Metric
Establish essential performance criteria to each customer journey. As an example, the cost-per-acquisition and cost-per-conversion statistics will prove quite revealing. You should also measure clicks, opens, likes, shares and conversion rates. Each metric will play an important part in shaping your marketing strategy from here on out.
Log Assets Including Current Technologies and Data Assets
The tech platforms customers use to interact with your brand are of the utmost importance. Everything from social media to ad platforms, LMS, ERP and CRM count as platforms. Consider how each impacts the typical customer’s experience. Make the appropriate alterations to improve the customer experience.
It will also help to identify the systems that store customer identifiable information. Consider the idiosyncratic identifiers in each type of tech. This information will help with re-marketing efforts across posterity.
Client Conversion Use Cases
In your managed services marketing, take some time to categorise audience buckets. Pinpoint cases in which prospects consider your company or actually convert into paying customers. Ideally, you will be able to plan the conversion path and simplify the customer journey. Take the extra step of tagging client journeys and putting a conversion score on each to make it easier to understand the best journeys.