If you’re an MSP company marketer, you are in the argument and persuasion business, whether you like it or not. Knowing what motivates and persuades people to purchase your services is a big part of your job.
Every day, you strive to motivate your target audience to take what you are saying to heart and act on it. It’s a never-ending task of creating the right conditions so your audiences’ natural response is to trust and believe in what you’re saying.
Do you work extremely hard to create an argument that persuades them about the value of your products and services only to have them walk away?
Read more to find out five tips on how to present an argument that persuades your audience to think like you do.
1. Create a Plan
Create a plan that specifies reasonable, realistic goals. Focus on how your audience might react to your arguments, taking into consideration common ground, such as beliefs, values, and attitudes.
Make sure your argument aligns with the needs of the people you want to persuade. When creating your argument use the future tense so your audience knows what will happen if they choose your MSP company.
2. Empathise with Audience Needs
Everyone has different pain points. You need to figure out your audiences’ needs and wants before you can create a persuasive argument. Try to solve their problems, making them the winners. Always demonstrate that you’re open-minded and interested in what they have to say.
They want to know that they can trust you so they can feel secure in their purchasing decisions. You can build trust by using commonplace words they can relate to.
3. Present Evidence
When you make any claims about how your MSP services can help your prospects, present evidence to back up your statements. You can point your audience toward customer testimonials and reviews to show them real-life evidence of how your company solved customers’ problems.
Always be truthful about what you can do to help, even when it’s tempting to exaggerate when trying to persuade people. This strengthens your credibility.
4. Make an Emotional Connection
Building an emotional connection with your audience creates a positive rapport with them. They’ll be more interested in listening to you if they see you have an emotional commitment to them.
When you have an emotional connection, it also helps you adjust your argument toward your audiences’ attitudes for a better chance of influencing their decisions. Try to use phrases such as, ”I see what you mean,” ”I like the sound of that,” or ”How can I help?”
5. Expect Resistance
It’s not possible to win everyone over to your side because of conflicting values, attitudes or loyalties. These can adversely affect your arguments.
Always be prepared to react to the resistance right away. For example, if someone tries to bait you with a social media comment or a bad review, react in a positive way. Don’t argue or be baited into a trap. Instead, use stories and examples to back up your arguments.
The Power of Persuasive Arguments
Persuasive arguments mystify many MSP company marketers. However, if you follow the tips discussed above, you can persuade your target audience about your company’s benefits. It requires commitment and practice, but it’s necessary if you want to win over your prospects.
