Are your managed services marketing strategies living up to your expectations? If not, maybe it’s time to begin a comprehensive evaluation of your digital marketing efforts.
Do You Implement Emerging Trends?
When you examine your marketing plan, compare it to the emerging trends in digital marketing. Are you taking advantage of all that technology has to offer in the following platforms?
- Mobile optimisation
- Social media channels
- Content creation (blogs, video, podcasts, etc.)
- Search (voice and text)
- Email campaign
- Website optimisation
- Research marketing analytics
If you find that your managed services marketing plan has all the latest trends in place, then start researching your target audience.
Do You Understand What Your Audience Wants?
It’s crucial that you understand your audience’s engagement, behaviour, and experience. All your marketing efforts should focus on building relationships and interacting with your prospects. How well you’re able to do this will have a direct impact on your business success and will keep you ahead of the competition.
Are You Aware of Key Performance Indicators?
KPIs are values that you use to identify how close you are to meeting your business goals. They can measure your entire company, departments or individuals.
These performance measurements are important for understanding the extent of your digital marketing effectiveness. You can evaluate KPIs by how they relate to your prospects and customers’ engagement with your brand.
Although it is challenging, you should regularly review your KPIs to identify any problem areas so you can make adjustments.
Do You Keep in Touch with Potential Leads?
If you’re aware of your buyers’ journeys, then you know exactly when you lost certain prospects. Do you let them get away? Hopefully, you follow up with them.
Ensure that you have a follow-up strategy for contacting the prospects who didn’t complete the buyer’s journey. Find out what happened, and how you can help.
- Did they find other solutions?
- Did a competitor grab them along the way?
- Were they dissatisfied with how you would solve their problems?
- Did you give them enough information?
- Were you honest and empathetic to their needs?
- Were you willing to adapt to their situations?
- Were you dealing with the person able to make the purchase?
These are just a few of the questions you need to answer when getting in touch with your lost prospects. It’s important to show that you care and build personal relationships so you can guide them to the end of their buyers’ journeys.
Are You Considering Combining IT and Marketing Solutions?
Implementing an effective digital marketing plan takes time and expertise. Even if you have an IT department, the staff is probably so busy they’re not able to assist with a digital marketing plan. So, how can you expand your digital marketing efforts?
One way is to consider using external resources. You can outsource your digital marketing to a marketing agency.
They can manage all aspects of your managed services marketing processes. This can be cost-effective, as well as helping drive your traffic, build your brand and generate sales.