Your MSP business website needs to be more than just a rehash of your brochure. It should be many things. For example, an information resource, an online community, a place to take action on a problem, and an easy way to purchase products and services.
Is your website an effective marketing tool or just an advertisement?
Put your audience first, letting them be in control of their user experience. Providing real value to your visitors will do more for your website brand than any other type of advertising can do.
So, what elements should your website have to engage and attract your target audience?
Create Value-Driven Content
The reason your audience visits your website is to find solutions to their problems. They want to see valuable information about how you can help them reach their goals.
Provide content for all the groups you’ve segmented. This way you can guide them through the sales funnel. Create educational content, such as white papers, podcasts, educational videos, and e-books.
Also, make sure your website highlights your expertise in the MSP industry. You can do this by publishing testimonials from satisfied customers and reviews of your services. This lets your audience see how you’ve helped others, and how you can help them.
Build Credibility
With the onslaught of competitive service providers online, it’s hard to stand out from the crowd. To do this, you have to build trust in your MSP business.
Use your website to give insights into your business credibility and transparency. If you share your mission and goals, it builds trust. An effective way to do this is to publish photos of your work environment featuring real employees working with real customers.
Also, be open about contact information and provide employee profiles. Then your visitors get to know your representatives, which builds trusting relationships.
Another way to build trust is to make sure your website has links to your social media channels. Commenting on social media lets you talk to your target audience one-on-one. This is one of the most effective ways to build trust and credibility.
Design for Easy Navigation
Even if you have the most helpful and up-to-date information available, if your visitors can’t find it, they’ll go somewhere else.
Ensure that your website is easy to navigate. Include clickable images, link buttons, CTAs on all your landing pages and usable navigation design.
Build Effective Website Design
When you design your website, keep the following categories in mind:
- Page load speed
- Business content
- Ease of navigation
- Security
- Customer marketing focus
With so many people using mobile devices for online viewing, it’s vital that your page loads in a few seconds. If you make your viewers wait, they’ll exit your site for another. Make sure you optimize your page loading for desktops and mobile devices.
Security is another important issue. Stress the security of all transactions on your website. Always provide a confirmation notice and number when you make a sale. It puts your customers at ease, knowing they can confirm their purchases.
Also, think about your own security. Whether you’re publishing content, images or videos, make sure you copyright them.
Forget the Glitter
The days of flashing banners, wingdings and meaningless effects are over. If your MSP business focuses on your target audience, providing valuable content, building trust and credibility, ease of use and security, your website traffic will grow. Your audience wants help with their problems and services they can count on.
