IT marketing has do’s and don’ts. In this writing, three common mistakes will be explored, as well as means by which they can be counteracted:
1. Data Tells What, Not Why: Don’t Let Desire Taint Conclusions
IT marketing will naturally come into contact with a lot of data when building a brand, managing clients, and developing new tech services. Data gives you a “what”, that isn’t causative. The “why” does exist but may be intangible. You must be careful that the “why” you want and the “why” that exists aren’t conflated. Sometimes, we want something so bad that we make irrelevant statistics a crutch to prop up flawed ideas. Avoid this if possible.
2. Don’t Ignore Your Intuition
Simultaneously, you don’t want to ignore your intuition. Data is soul-less and has no subconscious. You have consciousness, and subconscious mind runs like a subroutine in the back of your mind and can tell you things inexpressible consciously. Learning how to trust this intuition takes a lot of time, but it is something you can do. With branding and client management, you want intuition to help guide the data. Don’t let emotion be your only defining agent, but don’t cut it out entirely.
3. Don’t Let Data Make All Decisions
On that note, erring on the side of total data adherence will yield bland results that nobody passionately likes. Generally, the data will always point to the middle, mean, or average. While you can’t be below average if you’re in the middle, you can’t be above it, either. Producers trusting bland data have made blockbuster movies nobody likes, and this is why: they ignore intuition and artistry in lieu of favorable stats.
IT marketing naturally produces lots of data. Don’t let emotion taint it, but don’t ignore intuition, either. The key is balance, and finding it will help you maximize the information you have, encouraging effective branding and client management.